As people turned inward and reduced discretionary expenditures, credit card and forex services faced a significant slowdown, with brands needing innovative strategies to re-engage customers. By drawing on our deep understanding of digital behaviours and shifting consumer patterns, we developed campaigns that leveraged new insights to drive awareness, trust, and measurable results.
The IPL presented a unique opportunity and was the perfect backdrop to introduce a product that offered a blend of financial utility and exclusive fan-driven rewards, at a time when consumers were ready for new opportunities.
Concept | Strategy | Landing Pages | Creative Renditions | Video Content Creation
