When digital banking was still emerging in India, we supported ICICI Bank with the launch of their iMobile app.
Given the early skepticism about online banking - particularly concerns about safety and unfamiliarity with the technology - we crafted campaigns that simplified the user experience and emphasized security.
By addressing these concerns with clear, engaging messaging, we built trust and successfully encouraged adoption, helping iMobile become one of the leading banking apps in India.
Concept | Strategy | Creative Renditions | Video Content Creation