In another pioneering initiative, we partnered ICICI Bank Merchant Banking, breaking new ground by engaging small, medium, and micro businesses on an open-architecture platform.
We have developed many comprehensive campaigns tailored to the unique media landscapes of various regions across India.
By leveraging digital creativity and simplifying banking jargon, we forged a strong connection with this new audience.
This initiative showcased the power of digital engagement in driving brand loyalty and fostering direct connections with a broader customer base.
Concept | Strategy | Creative Renditions | Video Content Creation
